Promotion

We do many promotions to get the word out of our amazing product. Through such outlet as advertisement on televisions and radio to start things off. Commercials that would run on probably kids oriented channels. The reason why I say that is because we want to target the children, they love hot chocolate! I know I did when I was a child but I'm sure things haven't changed much. "the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering." Of course we are also going to announce that 5% will go to help the tragedy that happened in Philippines recently. We will create a logo that will be tagged on to the box so when people see it anywhere they would know what that logo relates to. The radio commercial will be another great idea to get the world out there. I am sure people would love to help others that are in need so saying that we are helping Philippines is going to be great. "Promotion means activities that communicate the merits of the product and persuade target customers to buy it"

Distribution

Our goal is to one day have it all grocery stores world wide but since we are just starting we are trying to get a customer base and have them spread the word around how great this product is. Probably will be starting in Trader Joe's and Whole Foods, places like that is indeed a bit pricey but they have the highest standards when it comes to products they offer on the counters. "The idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency." My target locations to start off is probably somewhere cold, that has snow every winter time. The idea behind this is that we are selling hot chocolate, meaning it is meant to be cold when it is drunk. Who wouldn't want a warm or hot beverage on a cold day? We all know that people tend to drink hot drinks when it's cold and cold drinks when it is hot. "Companies adopting this orientation run a major risk of focusing too narrowly on their own operations and losing sight of the real objective—satisfying customer needs and building customer relationships."

Product

Like we mentioned earlier, we get our cocoa that is in our product straight from Africa. The dark chocolate is known for healthy benefits that is always a plus. The finest cocoa in the world! "Smart marketers look beyond the attributes of the products and services they sell. By orchestrating several services and products, they create brand experiences for consumers." Once we get the cocoa, we grind it up and package it all up in each packets. Our hot chocolate has the chocolate powder, brown sugar and powdered milk which is very easy to make up with just adding hot water. "Customers form expectations about the value and satisfaction that various market offerings will deliver and buy accordingly. Satisfied customers buy again and tell others about their good experiences. Dissatisfied customers often switch to competitors and disparage the product to others."

Target Market Strategy

"The art and science of choosing target markets and building profitable relationships with them." First out company would like to say that we stress honesty, integrity and putting people first. We want to do what is right and not just make profit. We want what our customers want and we will do just that. We want what benefits both consumers and the company at the same time. We want to build a relationship with our target customers. "What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?"

SWOT Analysis

"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)". With that being said we decided to go through and thought about the SWOT. For strength, we have the best of the best when it comes to dark chocolate that is imported here to the US from Africa. We pick the finest cocoa to put into out product and nothing less. We have someone there to pick out the batch and it is a professional that is well educated with picking up the best cocoas. Weaknesses would be the supply and demand. Since we are getting all of our shipments from across the world it does take a while for it get here to the factory to be processed into hot chocolate packets. So you can say that it might double the time when it comes to other competitions. The travel time of the chocolate will definitely be the thing that we do have to work on and think of something better in that matter. Opportunities would be to send these products off sea. Meaning hitting all of the world with our products from the US. Something that started off as just a hot chocolate can be more than that. To name a few, chocolate bars, ice cream bars, and such. Anything chocolate that can be created with chocolate. Threats would always be the competitions. All of the other companies that sell chocolate and other chocolate products. What makes us different is the ingredients that we provide to our guest which is the premium gourmet chocolate straight from Africa. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."

Objective

"This broad mission leads to a hierarchy of objectives, including business objectives and marketing objective's." Our goal or objective is to be a profitable company that helps the people in need. We want to help the world and the communities as much as possible. We want to see the smiles and warm peoples hearts. Because everyone deserves to be happy. "The company’sobjective must be to manage “profitable growth.”

Week 9 EOC: The Mission Statement

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment." To bring you the best possible product, that is our mission. Like with every single packet with make, we make with love. We get the best from the best and nothing less is going to be even thought of. With fresh ingredients and amazing flavor it will sure leave you wanting more and more. We followed our instincts to give you the taste of greatness. We incorporated dark chocolate, where ordinary hot chocolate would something more sweet and light. We decided to be different, we decided to take the leap and reach for what we believed in. Our hot chocolate is straight from Africa where 70% of the chocolates are made from and we get the freshest batch of them every shipment we can get. We stay the same with our goal, to make something special. To warm hearts of everyone around. Something memorable and sweet. Our purpose for this company is for you all to be smiling with happiness. We want everyone to have the best experience when it comes to our hot chocolates. Once a dream becoming a reality. “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.”