Implementation Evaluation Control

The plan is for us to consistently check on the progress or how we are doing as a company. We will be checking on all of the competitors sales and ours and see what the numbers are. To see if they are doing better than us or not. What we can do to improve the sales and what are the customers really asking for. We would leave a number right onto the box where consumers can call and leave a comment, concerns, or compliments about the product. Like a how are we doing toll free number where they get to voice their opinion! "Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities." We would have to do a monthly report where we can figure out where we should be heading. If our competitors are doing better than we have to create a new idea to beat them in sales and popularity. If we are on top and we are doing fine, we are not going to stop there and improve. We cannot just sit back and relax now because we are on top of the sales or whatnot. There is always room to improve. Of course we can't forget that 5% of the total sales for the month goes to help people in Philippines! "Outlines the control that will be used to monitor progress and allow higher management to review implementation results and spot products that are not meeting their goals. It includes measures of return on marketing investment."