SWOT Analysis

"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)". With that being said we decided to go through and thought about the SWOT. For strength, we have the best of the best when it comes to dark chocolate that is imported here to the US from Africa. We pick the finest cocoa to put into out product and nothing less. We have someone there to pick out the batch and it is a professional that is well educated with picking up the best cocoas. Weaknesses would be the supply and demand. Since we are getting all of our shipments from across the world it does take a while for it get here to the factory to be processed into hot chocolate packets. So you can say that it might double the time when it comes to other competitions. The travel time of the chocolate will definitely be the thing that we do have to work on and think of something better in that matter. Opportunities would be to send these products off sea. Meaning hitting all of the world with our products from the US. Something that started off as just a hot chocolate can be more than that. To name a few, chocolate bars, ice cream bars, and such. Anything chocolate that can be created with chocolate. Threats would always be the competitions. All of the other companies that sell chocolate and other chocolate products. What makes us different is the ingredients that we provide to our guest which is the premium gourmet chocolate straight from Africa. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."