Distribution

Our goal is to one day have it all grocery stores world wide but since we are just starting we are trying to get a customer base and have them spread the word around how great this product is. Probably will be starting in Trader Joe's and Whole Foods, places like that is indeed a bit pricey but they have the highest standards when it comes to products they offer on the counters. "The idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency." My target locations to start off is probably somewhere cold, that has snow every winter time. The idea behind this is that we are selling hot chocolate, meaning it is meant to be cold when it is drunk. Who wouldn't want a warm or hot beverage on a cold day? We all know that people tend to drink hot drinks when it's cold and cold drinks when it is hot. "Companies adopting this orientation run a major risk of focusing too narrowly on their own operations and losing sight of the real objective—satisfying customer needs and building customer relationships."