Promotion

We do many promotions to get the word out of our amazing product. Through such outlet as advertisement on televisions and radio to start things off. Commercials that would run on probably kids oriented channels. The reason why I say that is because we want to target the children, they love hot chocolate! I know I did when I was a child but I'm sure things haven't changed much. "the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering." Of course we are also going to announce that 5% will go to help the tragedy that happened in Philippines recently. We will create a logo that will be tagged on to the box so when people see it anywhere they would know what that logo relates to. The radio commercial will be another great idea to get the world out there. I am sure people would love to help others that are in need so saying that we are helping Philippines is going to be great. "Promotion means activities that communicate the merits of the product and persuade target customers to buy it"