Target Market Strategy

"The art and science of choosing target markets and building profitable relationships with them." First out company would like to say that we stress honesty, integrity and putting people first. We want to do what is right and not just make profit. We want what our customers want and we will do just that. We want what benefits both consumers and the company at the same time. We want to build a relationship with our target customers. "What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?"

SWOT Analysis

"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)". With that being said we decided to go through and thought about the SWOT. For strength, we have the best of the best when it comes to dark chocolate that is imported here to the US from Africa. We pick the finest cocoa to put into out product and nothing less. We have someone there to pick out the batch and it is a professional that is well educated with picking up the best cocoas. Weaknesses would be the supply and demand. Since we are getting all of our shipments from across the world it does take a while for it get here to the factory to be processed into hot chocolate packets. So you can say that it might double the time when it comes to other competitions. The travel time of the chocolate will definitely be the thing that we do have to work on and think of something better in that matter. Opportunities would be to send these products off sea. Meaning hitting all of the world with our products from the US. Something that started off as just a hot chocolate can be more than that. To name a few, chocolate bars, ice cream bars, and such. Anything chocolate that can be created with chocolate. Threats would always be the competitions. All of the other companies that sell chocolate and other chocolate products. What makes us different is the ingredients that we provide to our guest which is the premium gourmet chocolate straight from Africa. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."

Objective

"This broad mission leads to a hierarchy of objectives, including business objectives and marketing objective's." Our goal or objective is to be a profitable company that helps the people in need. We want to help the world and the communities as much as possible. We want to see the smiles and warm peoples hearts. Because everyone deserves to be happy. "The company’sobjective must be to manage “profitable growth.”

Week 9 EOC: The Mission Statement

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment." To bring you the best possible product, that is our mission. Like with every single packet with make, we make with love. We get the best from the best and nothing less is going to be even thought of. With fresh ingredients and amazing flavor it will sure leave you wanting more and more. We followed our instincts to give you the taste of greatness. We incorporated dark chocolate, where ordinary hot chocolate would something more sweet and light. We decided to be different, we decided to take the leap and reach for what we believed in. Our hot chocolate is straight from Africa where 70% of the chocolates are made from and we get the freshest batch of them every shipment we can get. We stay the same with our goal, to make something special. To warm hearts of everyone around. Something memorable and sweet. Our purpose for this company is for you all to be smiling with happiness. We want everyone to have the best experience when it comes to our hot chocolates. Once a dream becoming a reality. “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” 

Week 8 EOC: Creative Content

First of all I would like to say that I am in audio program at this school so of course I would record a few radio spots for my product. Probably about 2-3 radio spots that would range about 30 seconds to 1 minute each. I would probably make it funny and some serious but I do have some idea running through my head for these ones. I want to have fun doing this project and I want my classmates to enjoy it as well. I also would like to take a picture of a billboard and probably Photoshop my product label right on it so it would look like the real thing and have fun with that. Maybe create a few of those as well. After that is done, I want to make a one minute video segment about my product. I am not too familiar with the video cameras but I do have some great ideas for this too! Just like the Apple advertisement videos how they sit in front of a white back drop and speak about it and stuff like that. I would probably make this one silly too. I probably will be working on the radio spots over the weekend when I have free time to knock a few out. I would like to try to make a jingle and play in the background of the radio spot and make some legit. It will blow you away! I can't wait to show everyone what I have in stored for the class! Now I am off to work on this project. See everyone after the holidays!

Week 7 EOC: The Pitch

The product I will be offering to everyone is going to be called Pure Hot Chocolate! Now this consists of dark chocolate straight from Africa where 70% of every chocolates are grown. The taste of this product will blow you away with the rich creamy dark chocolate taste in your mouth! Now speaking about dark chocolate, some of you might not know but there are many health benefits to it! To make things simple and fast, it helps with your brain, heart, tooth, controls blood sugar levels, and it is full of antioxidants and high in vitamins and minerals. As we approach the cold seasons, it is perfect for a family to gather up and share a cup of warm hot chocolate! Kids will automatically fall in love with it! A box of Pure Hot Chocolate will cost $11.99, it contains 12 package and each package makes a cup of hot chocolate. All proceeds will be donated to help with the tragedy that struck Philippines.

Week 6 EOC: Me x 3

Alright the first thing I would like to share with all of you is my customized gaming computer and I also use it for school. I am in audio production program and of course I thought about Apple computers. They are the industry standard for media and such but I love PC games too much to switch to Apple computers which are not compatible in most cases with game. With windows I can do my school work and also have fun with my free time and this machine of mine that I built a few months back is doing pretty well. Last time I built a computer which was about 7 years ago, I had a friend build it for me when I had no clue of what I was doing. Now I learned up on all of it and built my own and I am very proud of how it turned out!



Number 2 on the list is my phone. In this case Iphone 5! That is what I own at the moment. I almost switched over to Samsung Galaxy but when the new batches of the Iphones came out I could not leave it behind. I am so used to this phone that I wouldn't want to switch to another operating system to mess with my head. I have an crack in it so I do need to purchase a newer version, probably the 5C because of the price. I am being cheap at the moment. Well I use my phone all the time, usually to kill time and text friends and check all my social medias and such. I always have to have this on me or I will go nuts looking for it left and right. It is my right hand man!



Last thing is my car. I bought it when I was only 18 years old and I still have it till this day. It took me many places and I have so much memories with this car. Road trips, stupid stunts and such. I have slept in it, almost vomited inside of it and so many thing I can name that I have done in there. Yes of course it gave me some troubles when it came to maintenance but nothing major and it is still holding up amazingly after almost 6 years. If it did have something major it was covered by warranty and it was fixed right away. This car will always be my baby until it craps out on me and I have to buy a new one!